Digital Economic Growth Dividend: Entering the Era of facial recognition
The construction of smart transportation in Wenzhou City is rapidly advancing, with efforts to build an age-friendly city and promote the "Beautiful Elderly Care" project. The smart upgrading of public services is a key factor in enhancing the service quality of the public transport system.
Golong Technology has collaborated with the Dongtou District Transportation Bureau in Wenzhou to implement the facial recognition bus travel system for elderly individuals. As one of the livelihood improvement projects for 2024 in Dongtou District, the installation of facial recognition all-in-one payment integration machines on buses allows the elderly to validate their identity through face scanning for free travel.
With the launch of the facial recognition application, the initiative addresses travel difficulties faced by elderly individuals due to forgotten documents, expired credentials, or lost bus cards. The system enables free bus rides for individuals aged 65 and older, optimizes the boarding process for the elderly, and enhances their overall convenience while traveling. It helps elderly individuals better enjoy the benefits of the digital economy and provides citizens with a new, diversified, and efficient payment experience.
facial recognition: Technology Empowering Convenience
To ensure elderly individuals can smoothly use the new system, Golong has proposed replacing the traditional ID card scanning method with its public transport facial payment solution.
The new generation of Golong's integrated "Facial Recognition All-in-one Payment Machine" combines facial recognition, card tapping, and QR code scanning technologies, effectively ensuring the elderly can ride for free with facial recognition. The all-in-one payment integration machine not only offers high security and ease of operation but also meets the individualized needs of passengers. Unlike traditional public transport payment methods that require passengers to carry physical bus cards or coins, the upgraded service allows passengers to simply stand in a designated area on the bus, press the corresponding button for facial verification, hear the voice prompt, and board for free, all within 2-3 seconds. This effectively addresses the travel difficulties faced by the elderly due to challenges in using smart technology, marking a technological innovation in the public transportation sector.
Public Transport Facial Payment Solution: Comprehensive Application of Emerging Technologies
In the public transport industry, the application of facial recognition technology is gradually becoming a trend. As the use of the Integrated Facial Recognition All-in-one Payment Machine becomes more widespread, it enhances the passenger experience, increases the speed and efficiency of boarding, and brings numerous conveniences to the public transport sector.
Golong's public transport facial payment solution transforms traditional boarding methods, expanding the scenarios for face scan payments. The new mode of "scan your face before payment" is designed to be user-friendly and intelligent, allowing elderly people, students, and other groups to break free from the constraints of smartphones and transport cards, while providing passengers with a seamless facial recognition travel experience.
The facial recognition payment service reduces the verification workload on bus drivers, lowers safety risks during driving, and enhances driving safety, promoting transportation services to a higher level of intelligence. Additionally, by improving operational efficiency and service quality, it can attract more passengers to choose public transport, thereby increasing operational revenue.
Comprehensively Enhancing Passenger Convenience and Improving Intelligent Management Efficiency
Statistics show that the Wenzhou Transportation Group Dongtou Co., Ltd. has issued over 14,000 elderly cards, providing a variety of registration options for elderly individuals through online registration, offline processing, and onboard terminal data input. Currently, 12,000 elderly people have completed information collection for free face-scan bus travel. Those who have not yet registered can do so through the "Dongtou Public Transport Face Scan Registration" WeChat Mini Program, further enhancing the travel experience for citizens. (This data is based on customer information from October; consider whether to keep or modify it.)
Golong's public transport facial payment solution is composed of "onboard intelligent terminal + front-and-back-end systems." Through comprehensive digital methods, it extends digital management to application system construction, resident information collection services, project operation and maintenance services, and data security at various stages. The completed project aggregates public transport scenario data in Dongtou District, such as transaction orders, payment channels, transaction vehicles, and vehicle information, facilitating effective intelligent management, enhancing the security of the public transport system, and promoting the construction of smart transportation. By collecting and analyzing passenger counts and flow data from the facial recognition system, it optimizes public transport resource allocation, provides data support for multi-cross business travel services in Dongtou District, helps the public transport operation department reduce labor costs, and lowers the production and distribution costs of paper tickets or IC cards, thus providing strong support for cost reduction and efficiency enhancement.
Currently, Golong's public transport facial payment solution has been successfully applied in multiple cities, including Changshan, Cangnan, Longgang, Xinchang, and Pujiang, receiving widespread recognition from clients.
In the future, Golong will continue to focus on the travel needs and service experiences of the elderly, continuously optimizing and improving customized solutions for the digital reform of public transportation. From the perspective of benefiting the public and enhancing convenience, Golong aims to ensure that passengers can safely and conveniently enjoy public transport services, contributing to the diversity and convenience of payments in public transportation scenarios in Wenzhou City.