The introduction of new technologies can enrich cultural and tourism experiences.
The use of intelligent management can improve the service of scenic areas. Modern information technology represented by the Internet is bringing about changes in the tourism industry. Recently, Golong Technology successfully signed a contract with Shandong Scenic Area to help create a new form of digital intelligence culture and tourism. Golong is taking the empowerment of digital intelligence as an opportunity to accelerate the recovery of the tourism market and promote the high-quality development of the tourism industry through the new construction of culture and tourism.
Hangzhou Golong Technology Co., Ltd. has built a comprehensive service system of culture and tourism that integrates “Internet + culture and tourism” technology based on urban travel big data systems in more than 150. The smart culture and tourism system includes cultural and tourism new infrastructure, tourism consumption, activity construction, treatment management, urban marketing, smart scenic areas, digital verification, bus booking, service evaluation, travel customization, problem consultation, and other functions. There are some constructions of soft intelligent infrastructure, for example, the construction of scenic area intelligent identification, turnstile gates, and verification terminals of merchants. Government authorities provide a full range of new digital intelligent cultural tourism experiences for tourists, merchants, and scenic areas based on the destination IP designed for the global boutique routes of culture and tourism. Destination product upgrades, service upgrades, and consumption upgrades should be promoted from the source of consumption.
Tourists can enjoy a series of intelligent tourism travel services that include smart travel, travel customization, placing orders by scanning QR codes, and terminal verification, as well as a wealth of cultural and tourism travel programs, such as research and study travel, treatment travel, culture travel, business travel, red tourism, investment travel, etc. through the Golong intelligent culture and tourism system.
Under the premise of building cultural and tourism infrastructure, the Golong digital cultural and tourism system gradually establishes the intelligent cultural and tourism system of the cultural and tourism big data center, the intelligent SaaS platform, the public service platform system, and the tourism marketing platform system. The overall roles, process, industry, and ecology can provide cultural and tourism cloud services for scenic areas and travel-related enterprises, and support the real-time online operation of the application system of each unit. It also can realize intelligent management for the government, intelligent marketing for scenic areas, and intelligent services for tourists, and effectively improve the supervision level of the management department for the tourism industry. Furthermore, it can increase the service quality of tourist travel, improve the tourist experience satisfaction of tourist, and promote the rapid development of the regional tourism economy.