Against this backdrop, personalized travel services have gradually become the new darling of the market. People are no longer content with traditional public transportation; instead, they seek a more comfortable, efficient, and personalized travel experience. This necessitates that bus companies accelerate their digital transformation to offer diverse, customized, high-quality services.
Based on the aforementioned context, Golong has assisted Hangzhou Public Transport in launching an innovative bus service—DRT. This project aims to help bus operators improve operational efficiency, reduce costs, and provide passengers with a personalized, precise, and seamless transportation experience.
Golong's DRT service integrates the flexibility of ride-hailing with the convenience of shared bicycles, using a bus system as its foundation. Through an intelligent dispatching system and big data analysis, real-time vehicle scheduling and route optimization are achieved, ensuring passengers can enjoy more timely and efficient travel services.
At the same time, Golong has introduced mobile payment technology, allowing passengers to easily complete payments through a mobile application without needing to carry cash or a physical bus card, significantly enhancing payment convenience. This solution lays the groundwork for the pilot operation of the first line in Hangzhou, featuring "quick reservation and access, and immediate bus response."
Demand Responsive Transport is a new type of "reservation" service and represents a new trend in smart transportation. It relies on technologies such as mobile internet and wireless communication to provide reservation-based responsive services. Its operational mode is quite flexible, allowing for scheduling based on the specific needs of the business and diversified payment method planning. It combines the characteristics of personal and public transport, compensating for the shortcomings of traditional public transport.
This innovative service reflects the demand for intelligence and personalization. Compared to traditional travel methods, Demand Responsive Transport is oriented toward meeting passengers' personalized and diverse service needs by providing tailored public transport services in response to passenger travel requests. Passengers can choose from various ways to make reservations, including online programs, phone bookings, and real-time reservations at offline booking terminals.
Additionally, Golong's DRT solution places particular emphasis on personalized passenger needs. Through user feedback and behavior analysis, Golong offers customized travel plans, including but not limited to rapid commute services during peak hours, loop routes in specific areas, and high-quality services targeting special groups (such as students and the elderly). These initiatives not only enhance the attractiveness of the bus system but also contribute to the sustainable development of urban transportation.
What distinguishes DRT from regular buses?
DRT is a new type of bus operation model that flexibly allocates capacity based on passenger demand and dynamically plans driving routes in real-time. It is an upgrade to bus services and a complement to conventional buses. By flexibly allocating capacity according to passenger demand and dynamically planning driving routes, it effectively increases vehicle utilization and reduces empty runs, thus achieving cost reduction and efficiency enhancement, and improving bus operation efficiency.
DRT service can be accessed through an online + offline reservation model, allowing citizens to reserve online through a mini-program or use an offline smart mobility reservation kiosk.
Golong's DRT solution has deployed smart terminal reservation machines integrated with mobile payment functions at bus operation stations, enabling passengers to view bus reservation services in real-time and complete specific operations via the device screen. Additionally, the smart terminal reservation machines are seamlessly connected to Golong's SaaS platform, ensuring system security, stability, and uniformity of hardware and software. While maintaining the integrity of system functions, Golong offers personalized customization of responsive bus solutions for supporting software modules and hardware facilities, tailored to the unique features and project requirements of different cities.
This innovative bus service by Golong not only enhances the quality of urban public transportation but also provides city residents with more comfortable and convenient travel options, leading a new trend in urban transportation services.